The Pursuit of Profit

The pursuit of profit requires business acumen, self-confidence, and a mentor who can encourage you on days that suck. One of our favorite roles is helping people experience the satisfaction of building a business. There’s no better way to begin your entrepreneurial journey than through franchising.

Think you might be interested? Book a 30 minute call with us.​

Hi Reader,

The HOMEstretch guys represent everything we love about the franchise business.

Founders Nick Lobert and Derek Shewmon noticed a gap in the market while working at an online auction house—people needed help getting homes ready for sale, a task often too daunting to tackle alone.

Their first client, overwhelmed at the prospect of preparing her mother's house for sale from thousands of miles away, inspired a business model that's as much about heart as it is about home improvement.

This story isn't just about fixing up houses. It's about building a franchise that puts people first.

A Foundation Built on Compassion

HOMEstretch didn’t start with a business plan — it began as a good deed. The founders' first project was transforming a family home for sale that didn't just increase the property's value. It provided peace of mind and financial security for a woman who needed to provide long-term care for her mom.

This act of compassion laid the groundwork for a franchise that operates beyond the bottom line, proving that the best businesses are built on understanding and meeting people's deepest needs — in a way that impacts the client’s and the business owner’s bottom lines.

This is such a great story, we’d encourage you to listen to our conversation with Derek and Nick on our Pursuit of Profit podcast.

The first law of business: Do what you say you will do

HOMEstretch models the first law of business: Do the right thing. If flooring is scheduled for Tuesday, it happens on Tuesday—even when the contractor doesn’t show up. It means the founders roll up their sleeves to do it themselves.

Entrepreneurial success doesn’t come because you sit back and watch the cash roll in. Businesses succeed when owners show leadership and do whatever it takes to fulfill commitments to their clients.

Empowering entrepreneurs

HOMEstretch isn’t just a great story. The company has developed a franchising blueprint for entrepreneurs who want to make a difference.

Extensive training for owners and their employees sets expectations for success. This isn’t an online Google Ads business. The business model calls for about six months of getting out into the community, meeting people — especially in the real estate community — and telling the HOMEstretch story.

The model removes barriers for franchisees — working with Sherwin-Williams to assemble color pallets and flooring guides. And they’ve developed a custom algorithm that makes providing estimates so much easier.

HOMEstretch enables its franchisees to focus on what matters—helping people liquidate what may be the biggest investment asset of their lifetime. At a time when they need it most.

See you next week!

The Franocity Team

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P.S. HOMEstretch is one of the many brands we love because they’re incredible forces for good and operate with integrity.

If you're inspired by the possibility of being part of a franchise that prioritizes integrity, quality, and compassion, we’d love to talk to you.

The Franocity team is here to guide you, offering honest advice based on what’s truly best for you. Whether HOMEstretch or another path speaks to your heart, we're committed to helping you find a business opportunity that aligns with your values and ambitions.

​Let’s talk. Book a 30-minute call now.