The Pursuit of Profit

The pursuit of profit requires business acumen, self-confidence, and a mentor who can encourage you on days that suck. One of our favorite roles is helping people experience the satisfaction of building a business. There’s no better way to begin your entrepreneurial journey than through franchising.

Think you might be interested? Give us a call.

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Hi Reader,

The business world needs accountants to crunch numbers and to give you a snapshot of reality.

Because you can’t make a good investment decision until you get a look at profit and loss (P&L) statements, balance sheets, and all the other numerical accountabilities of a business.

Consequently, your accountant believes the numbers more than she believes in you. And, frankly, it’s her job to believe the numbers.

But when your CPA tells you, “Now is not a good time to invest in this business opportunity,” you should probably ignore the advice.

Here’s why.

By their very nature, accountants have no appetite for risk. Your accountants will tell you to protect what you have. Or to reach a certain numerical threshold before you take a financial risk.

But think about this for a minute: Off the top of your head, how many accountants do you know who are wealthy?

A wealthy CPA is like finding a blooming cactus in the Arctic.

It’s possible, but unlikely.

Fear is the real reason most people take the wrong advice

Taking advice from the wrong people is your excuse for avoiding failure. When advisors tell you to take a pass, they’re confirming your fears and false experiences in your head that become very real.

It’s a relief to pass up an opportunity. You get to tell yourself (and other people) that you passed up an opportunity because, “My accountant says it’s a bad idea.”

The truth is, fear kept you from taking your shot.

There will never be a “perfect” time to invest

People in their 20s and 30s — now is the time to go all-in. High risk. High reward. And if your first business doesn’t work, look at what you’ve learned and how you can apply what you’ve learned to your next venture.

Owning a franchise provides so many advantages to first-time business owners. You’re implementing a brand’s blueprint that works, and you’ll surround yourself with people who have already succeeded with the brand’s implementation.

Believing in yourself begins with finding someone who’s been there

Believing in yourself begins with talking to someone who’s been there — someone who’s gone “all in” on a dream or an investment opportunity. Someone who’s been there and experienced failure, and even greater success.

You learn to believe in yourself when you have someone who will help you:

• Uproot the silly outcomes you’ve convinced yourself are true.
• Identify the real risks you can’t see.
• Reinforce your strengths and help you manage the risk of the things you don’t know, aren’t good at, or simply lifestyle changes you aren’t ready to take on.

Franchising provides a built-in support system of people who have been there.

There are so many ways to make money right now.

At Franocity, our business is geared toward finding the right franchise for our clients. And while we’re not afraid to say, “This isn’t for you,” we’re also going to give you the advice you need — and the support system you need — to make something happen in your life.

​Give us a call. Let us be the first step you take toward surrounding yourself with intelligent people who can guide you.​

See you next week!

The Franocity Team